INVISIO develops and sells advanced communication systems with hearing protection that enable professionals in noisy and mission critical environments to communicate and work effectively. The systems consist of headsets and control units that connect for example to an external group radio or a vehicle's intercom.
The systems give operational advantages and increased security for military and security personnel. They also contribute to reducing the costs of hearing loss for individuals and society.
Innovative product development
Product development is based on a good understanding of the users' work environment and specific needs. By combining different technologies and skills in acoustics, electronics, mechanics and hearing, the company creates innovative and customized solutions that replace traditional methods.
Modernization of armed forces drives
The company's customers are mainly agencies in charge of procurement for security forces and defense forces. Growth for the company's products is driven by modernization programs with high requirements for new equipment. In recent years INVISIO has won significant contracts in the framework of programs requiring hearing protection that include radio and communication solutions. The company has long-term contracts with defense authorities in the USA, the UK, Canada, Australia and Denmark, among others.
Sales and manufacture
Sales are primarily via a global network of partners and resellers but the company also sells via its own companies in France and the USA. The products are mainly manufactured by contract manufacturers.
Uneven order flow and sales
INVISIO's market is characterized by large procurements, often with long lead times due to extensive processes with customer tests both in laboratories and among end users. This means that the order intake and sales for individual quarters may vary and have an effect on the full year figures.
Financial targets and strategies
The company's sales are to increase on average by 20 per cent per year. The operating margin should not fall below 15 per cent. The targets were presented at the time of the company's listing on Nasdaq Stockholm in May 2015. To achieve the financial targets INVISIO uses the following strategies:
- Increase market share in existing markets in Europe, North America and Australia.
- Geographical expansion to emerging markets with long-term potential, including Asia and parts of the Middle East and South America.
- Product development referring to both new and further developed products for current target groups.
- Cost effectiveness in the company and in manufacturing.