INVISIO's strategic goal is to further strengthen its role as the leading supplier of advanced communication and hearing protection systems, above all within defense and security. The sales strategy focuses on achieving geographical breadth in a growing global niche market.
Strategy for profitable growth
INVISIO's overall growth strategy is reflected in four areas:
- Increase market share in existing markets
Follow-up orders in the context of awarded contracts are of great importance for INVISIO. The company must therefore retain, take care of and develop business with customers in defense and security in North America, Europe and Oceania.
- Expand to new geographies
INVISIO will continue marketing in the countries of South East Asia, the Middle East and South America with a view to expanding to new markets with growth potential. This marketing is mainly together with selected partners.
- Broaden the product portfolio through innovative
INVISIO intends to broaden its portfolio with products in a new associated area. This broadening will be through innovative product development close to the customer.
- Conduct business cost effectively
Sound profitability with continued growth will be maintained by focusing on costs internally in the company and for manufacture of the company's products.
- INVISIO's sales are to increase on average by 20 per cent per year.
- The operating margin should not fall below 15 per cent.
Photo: The Royal Danish Army, Forsvarsgalleriet Denmark.