The investment case aims to show significant value drivers for the INVISIO share. In recent years the company has made considerable investments in both the customer offer and its sales organization. The investments have resulted in a new offer – the Intercom system – and sales offices in the USA, France and Italy.
In 2019 INVISIO’s market position was further strengthened through successes in the USA and the procurement contracts won for police authorities in Europe and Japan. The sales target for INVISIO is average annual growth of 20 per cent. The target for the operating margin is that it should not fall below 15 per cent.
Steady growth but unevenly distributed order inflow
INVISIO’s market is characterized by large procurements at irregular intervals. Both order intake and sales can fluctuate substantially between quarters and the company’s development should therefore be evaluated in a longer time perspective than individual quarters.
Financial development and investments in R&D
Market characteristics and market position
Growth strategy and corporate culture
Strong corporate culture
- INVISIO’s corporate culture is strong. Clear targets and incentive programs that include all employees help to motivate and strengthen employees.
- The company’s staff turnover is low and was 3 per cent in 2019.
- The company has an experienced leadership with many years of cooperation behind it. The President/CEO, the SVP Global Sales & Marketing and the SVP R&D have each worked for INVISIO for more than 12 years.