Strategy and targets
Increase market share in existing markets
Apart from winning new procurement contracts, the company endeavors to increase its sales in the context of agreements already signed. The company is to win new customers and further develop business with existing customers in its markets in North America and Europe.
INVISIO has achieved penetration of about 10 per cent for the personal system in the military market in Europe and the USA.
Broaden the product portfolio through innovative development
INVISIO intends to continually broaden its portfolio of user-friendly, flexible and cost-effective products. This broadening will be through innovative and customer oriented product development.
In 2019, by launching the new Intercom system, INVISIO increased the annual total target market by about SEK 7 billion.
Address new user groups
INVISIO aims to reach volume markets by increasing the number of user groups with a similar need to communicate in noisy and challenging environments while at the same time protecting hearing.
In 2019 INVISIO achieved a breakthrough in the law enforcement and security market through framework agreements and orders from the Japanese, German and Swedish police.
Expand to new geographies
The markets in Asia, the Middle East and South America will play a growing role for INVISIO.
In 2019 the company received a breakthrough order from a national police authority in the Japanese market after long-term and patient work.
Sustainable and cost-effective operations
Continued sustainable and profitable growth will be maintained among other things by focusing on costs internally in the company and for manufacture of the company’s products. INVISIO and its manufacturing partners collaborate closely to safeguard volume gains and competitive production costs.
Close collaboration with production partners and an increasing level of direct sales, as well as slightly greater production volumes have strengthened the company’s gross margin in 2019.