Strategy and targets
Increase market share in existing markets
Apart from winning new procurement contracts, the company endeavors to increase its sales in the context of agreements already signed. The company is to win new customers and further develop business with existing customers in its markets in North America and Europe.
INVISIO has achieved penetration of about 10 per cent for the personal system in the military market in Europe and the USA.
Broaden the product portfolio through innovative development
INVISIO intends to continually broaden its portfolio of user-friendly, flexible and cost-effective products. This broadening will be through innovative and customer oriented product development.
In 2020 INVISIO has broadened its offer through the launch of the INVISIO T7 headset and partnership with the Danish audio company N-ear. The acquisition of Racal Acoustics has also contributed to this development.
Address new user groups
INVISIO aims to reach volume markets by increasing the number of user groups with a similar need to communicate in noisy and challenging environments while at the same time protecting hearing.
In 2020 INVISIO has continued to address the law enforcement and security market. The acquisition of Racal Acoustics further broadens the offer and customer base.
Expand to new geographies
INVISIO is to expand to new geographical markets, not least selected markets in Asia, the Middle East and South America will play a growing role.
In 2020 INVISIO was successful in new geographical markets, especially in Asia. However, sales efforts require a considerable element of long-term perspective and patience.
Sustainable and cost-effective operations
Continued sustainable and profitable growth will be maintained among other
things by focusing on costs internally in the company and for manufacture of the company’s products. INVISIO and its manufacturing partners collaborate closely to safeguard volume gains and competitive production costs.
A high level of cost awareness and a long-term sustainable perspective are a natural part of INVISIO’s business operations. The work is characterized by constant improvements, where everything is based on the customer’s needs.
Performance and target
The target is to increase average sales by at least 20 per cent per year.
The target is that the operating margin should exceed 15 per cent.